Copywriting for SaaS

Copywriting for SaaS

I served on the website launch team for Hayden Data Systems. My role was to write copy that made sense of their complex technology.
Copywriting for Product Launch

Copywriting for Product Launch

I was part of the launch team for QuikRStuff’s Quik Rack Mach2 bike rack. I wrote website copy, blog articles, and email marketing campaigns for the pre-order rollout. Here’s some additional copywriting for the product launch, which I wrote for...
Local News SWOT Analysis & Proposal

Local News SWOT Analysis & Proposal

KSJD is an NPR affiliate station in a remote part of Colorado. When they decided to build a local news department, they called on me to draft a market analysis and editorial strategy for coverage. KSJD’s news initiative is now in its sixth year of operation. My...
‘Night Blend’ Music Format Creation

‘Night Blend’ Music Format Creation

I crafted a cost-effective overnight music service consistent with KSUT’s Triple-A format and mission of “music discovery.” The Night Blend project included: • Building hourly clocks to carefully balance music flow and rotation • Creating and...
Radio Newsmagazine Creation

Radio Newsmagazine Creation

KSUT was ready to showcase local and regional news stories with a weekly show. I conceptualized and launched the program and podcast Four Corners Edition. My workflow included developing a brand, editorial strategy, and script template. I also contracted show theme...

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