Local News SWOT Analysis & Proposal

KSJD is an NPR affiliate station in a remote part of Colorado. When they decided to build a local news department, they called on me to draft a market analysis and editorial strategy for coverage. KSJD’s news initiative is now in its sixth year of operation. My involvement in the project included:

• Researching and producing a Strengths, Weaknesses, Opportunities, Threats analysis.
• Developing a strategy for areas of editorial coverage and newsgathering methods.
• Producing a cost analysis and budget overview.
• Providing recommendations for equipment and ancillary services.


Posted on

February 9, 2022

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